Books for Supplemental Reading

If you're a relative novice to marketing, Liz Barrington highly recommends the following books for supplemental reading which are available from Amazon in the UK.  Please come back and visit this section again soon for further updates.

	Creating Powerful Brands (Paperback) by L. De Chernatony and Malcolm McDonald Publisher: Butterworth-Heinemann Ltd - September 2003
	The Marketing Plan in Colour (Paperback) by Malcolm McDonald and Peter Morris   Publisher: Butterworth-Heinemann Ltd - May 2000
	Getting Attention: Leading-Edge Lessons for Publicity and Marketing by Susan Y. Kohl Publisher: Butterworth-Heinemann Ltd - April 2000
	Raving Fans: Revolutionary Approach to Customer Service (One Minute Manager) (Paperback) by Kenneth H. Blanchard, Sheldon Bowles Publisher: Harper Collins Business - June 1998