Liz Barrington

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Books for Supplemental Reading

 

If you're a relative novice to marketing, Liz Barrington highly recommends the following books for supplemental reading which are available from Amazon in the UK.  Please come back and visit this section again soon for further updates.

 

 

 

Creating Powerful Brands (Paperback)
by L. De Chernatony and Malcolm McDonald

Publisher: Butterworth-Heinemann Ltd - September 2003

The Marketing Plan in Colour (Paperback)

by Malcolm McDonald and Peter Morris

 

Publisher: Butterworth-Heinemann Ltd - May 2000

Getting Attention: Leading-Edge Lessons for Publicity and Marketing
by Susan Y. Kohl

Publisher: Butterworth-Heinemann Ltd - April 2000

Raving Fans: Revolutionary Approach to Customer Service (One Minute Manager) (Paperback)
by Kenneth H. Blanchard, Sheldon Bowles

Publisher: Harper Collins Business - June 1998

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